ADPR 4300 — Engaging Social Media
Recently I have been seeing some engaging social media content, specifically on Instagram and Facebook.
Apple’s social media presence on Instagram does not recently appear to be marketing products, but rather focusing on the Shot on an iPhone campaign. The recent posts in their Instagram feed are photographs taken by people on their iPhones captioned with a quote and the hashtag #ShotoniPhone. Personally, I feel this campaign has been engaging because it creates a call to action and makes it evident that Apple is putting their customer’s needs over their own. It calls Apple users to participate in using their products by including in their bio that “everyone has a story to tell” and “tag #ShotoniPhone to take part.”
I have also been noticing engaging social media on Facebook that is specifically catered to me. The other day I was shopping for leggings on my computer and today I have seen sponsored posts on Facebook from Fabletics advertising their Labor Day sale and VIP membership specials. Additionally, I am in a sorority here at Marquette and am a member of several Facebook groups pertaining to that. I also have seen a sponsored post about planning trips to Greece for your sorority. These posts are specifically engaging to me because they are things I am interested in and what is currently part of my life. They also create a call to action by offering special deals that make me want to learn more about the company.
Instagram and Facebook are just two of the social media platforms I engage with frequently. I am confident that all platforms put out contact that is engaging with their audience.