Companies post on social media to build their brand and create engagement with their followers. What they generally post is how the company wants the public to view them. But sometimes, they slip up and post something controversial, inappropriate, or inconsiderate.

Back in 2014, American Apparel posted a stylized photo…

Public relations focus on maintaining mutually beneficial relationships between an organization and their publics. Trends can form within social media platforms to help accomplish this goal and assist in developing a brand. TikTok is one of these new social media platforms that organizations have started using to increase awareness for…

Hi everyone! My name is Jacquelyn Carter and I am from Glenview, Illinois, which is a suburb of Chicago. I am a junior double majoring in advertising and public relations. Following graduation next year, I am not exactly sure what I want to do. The past two summers I have…

For this social media interview assignment, I spoke with Camp Ozark Assistant Director and Media Coordinator Abbie Engelmaier to learn more about her role. Engelmaier began working here in the summer of 2018 as a photographer and eventually worked her way up to the full time position she is currently…

Over the course of the semester, I enjoyed learning about social media through this class. This semester was so different because of COVID compared to past college semesters. I looked forward to Tuesday afternoons because I actually got to leave my house and go to a class in person.

One…

Social media is constantly evolving into something more advanced each and every day. The future of social media is unknown. I believe social media in the future will be much more advanced in ways that we cannot possibly predict. I would almost guarantee there will be new platforms developed. It…

United Airlines experienced a crisis back in 2017 when they overbooked a flight from Chicago to Louisville. The incident involved a passenger, David Dao, being forcibly dragged off a plane when he was randomly selected to give up his seat to a United standby crew member. Dao refused to exit…

Jacquelyn Carter

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